NCKU Brand Identity System
The Brand Identity System is a comprehensive set of guidelines designed to ensure consistency of style and image across all communications and designs. A unified and recognizable brand presentation helps audiences quickly identify NCKU, strengthen brand awareness, build a professional image, and gradually establish trust.
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In line with current trends, the system continuously updates NCKU’s official image database through event documentation and high-quality photography.
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From content design and media selection to resource utilization, rolling adjustments are adopted to meet new demands, embedding NCKU’s core brand values into social responsibility and further enhancing the University’s international image and influence.
Brand Identity System Overview
Through this system, users can fully understand NCKU’s visual elements and components, as well as download related photo resources. It supports the creation of consistent, innovative, and high-quality visual records of university events, strengthening NCKU’s brand image.
Key Elements of NCKU’s International Brand Identity:
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Event Photography: High-quality images covering major on- and off-campus events, showcasing NCKU’s diversity and vitality.
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Colleges and Campus Photography: Comprehensive photos of colleges and campus landscapes, conveying NCKU’s distinctive academic and cultural atmosphere.
Usage Guidelines and Notes
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The NCKU Brand Identity System is designed to enhance communication through visual elements, aiming to strengthen the University’s international recognition and aesthetic appeal.
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The system includes more than 500 photos that may be flexibly applied to different occasions and contexts. It is primarily provided for use by administrative and academic units in international promotion, outreach, and academic activities.
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The Brand Identity System may be applied across presentations, websites, letterheads, and both digital and physical media.

Contact Us
8F, West Wing, Yun-Ping Building, Kuang Fu Campus, No. 1, University Road, East District, Tainan City
06-275-7575 #51060
